Goal
Service with clever, effective and creative approch. Make things as simple as possible, but not simpler (source). Human centered technology approach.
1 day development example gadget
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Technological utopy
A silk ideal of an information system
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Easy to use, simple workflow, powerful tasks
In this information era, we need purified user interfaces for efficiency.
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Standards compliant
Standard might be official (ISO, W3C, OGC, etc) or well-known (REST, JSON, geoJSON, etc). The goal is to have a clearly defined way of interacting between components.
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Affordable and evloutive
A web application life-cycle is 18 months. Let spend 20% of the money to fulfill 80% of your needs, then let the application evolve to cover the remaining needs when necessary.